Unlock Your Future: Urban College of Boston Launches Marketing and Business Concentrations in General Studies

The world of work is evolving quickly, driven by technology, globalization, and the need for creative, data-informed decision makers across industries. Urban College of Boston is excited to introduce Digital Marketing and Business concentrations to its flexible General Studies Associate Degree Program.

Whether you're looking for a solid entry-level start to your career or planning to transfer to a bachelor’s program, Urban College’s new concentrations will give you the knowledge and skills to thrive.

What is the General Studies Associate Degree?

Urban College’s General Studies Associate Degree is a versatile online degree designed to allow students to explore several course topics and career paths.

The program delivers a well-rounded education, emphasizing communication, problem-solving, and adaptability—highly sought-after traits in today’s job market.

Now, with dedicated tracks in Digital Marketing and Business, students can customize their degree toward specific career goals while keeping their transfer options open.

The New Digital Marketing Concentration: Creativity Meets Analytics

According to the U.S. Bureau of Labor Statistics, marketing jobs are expected to grow 8% by 2033, faster than the national average. [1]

Urban College’s new Digital Marketing concentration will provide students with the practical and technical skills they need to work in growing marketing roles such as Marketing Coordinator, Social Media Manager, or Marketing Strategist.

Students in the Digital Marketing concentration will take courses such as:

  • The Principles of Marketing  

  • Social Media Marketing  

  • Digital Marketing Strategies 

  • Business Ethics  

  • Entrepreneurship

Salary and Career Growth in Digital Marketing

Graduates of the Digital Marketing concentration are poised for robust career opportunities as demand for marketing roles continues to increase both nationally and in Massachusetts. 

In Massachusetts, entry-level marketing coordinators typically earn between $52,000 and $55,000, while experienced communications or marketing directors can earn $94,000 to $108,000, depending on their industry and background. [2]

Nationally, market research analysts (a common entry point for many marketing careers) earn a median salary of $68,230, with jobs in this area projected to grow an impressive 13% through 2032 - well above the national average. [3] More experienced marketers working in management can earn even more. The median salary for marketing managers is $161,030. [4]

The Business Concentration: Data, Strategy, and Leadership

General management roles are also on the rise and are expected to grow 6% by 2033, higher than the national average.

Urban College’s new Business concentration will provide students with the knowledge and practical skills to work in growing roles such as General Manager, Junior Analyst, Operations Assistant, or Development Associate.

Students in the Business concentration will study:

  • Principles of Management  

  • Principles of Marketing  

  • Business Ethics 

  • Entrepreneurship

Career and Salary Outlook for Business Graduates

Business graduates from Urban College’s General Studies program can pursue many different career opportunities, including starting their own small business, becoming a general manager, sales agent, or executive assistant. Management and business operations occupations are also projected to see steady growth nationwide, with a 5–8% increase expected through 2032. [5]

In Massachusetts, general and operations managers command salaries ranging from $85,000–$130,000, while entry-level business and administrative roles start at $47,500–$66,000 depending on the role and employer. [6,7]

What’s Driving Growth in These Fields?

There are three major forces fueling the career momentum in Digital Marketing and Business. 

1. Digital Engagement & Globalization

The rise of digital platforms, the explosion of data-driven strategies, and the growing need to reach customers across global markets is rapidly accelerating digital marketing spending and global competition. This is increasing demand for marketers who understand analytics, branding, and international localization. 

2. Data-Based Decision Making

Businesses today depend on results driven by data. Organizations depend on business analysts and managers who can interpret analytics and use data to continuously improve performance/outcomes. This demand for data literacy exists in every industry, increasing employment options for business graduates. [8]

3. Career Mobility and Transfer Opportunities

Both concentrations prepare graduates for rewarding entry-level roles and make it easy to transfer to four-year degree programs if they wish to pursue bachelor’s degrees. Urban College helps its students transfer into bachelor completion programs through transfer agreements with several colleges. 

Urban College's Commitment to our Students

Urban College of Boston’s commitment to accessible, career-oriented education is at the core of these new concentrations, offering students personalized support, hands-on learning, and connections to local employers and transfer partners.

Are you ready to launch your career in Business or Digital Marketing?

 
 
Arianna Valle